Memoir – Awesome Book Promotion

Bottom Line to Lifeline by Simon Higginbotham

Bottom Line to Lifeline by Simon Higginbotham

From the polished boardrooms of global business to the blood-soaked front lines of 911 emergency care, Bottom Line to Lifeline is a gripping memoir of radical reinvention at age 50.

When Simon Higginbotham walked away from a high-powered corporate career to become a paramedic, he didn’t just change jobs — he transformed his entire life. Told with unflinching honesty and visceral detail, this powerful narrative plunges you into the chaos, courage, and camaraderie of emergency medicine, where lives can pivot in a single moment — and so can your own.

Through raw, present-tense storytelling, Higginbotham captures not only the intensity of life-and-death calls but also the deeper truths about identity, leadership, humility, and the human spirit.

“I finished Bottom Line to Lifeline by Simon Higginbotham, and wow, what a ride! This memoir takes you through the author’s complete 180° life change, starting from corporate suit to paramedic uniform, and it’s compelling.” “Beyond recounting action-packed scenarios, Bottom Line to Lifeline profoundly reflects reinvention and purpose.”

— Rashmi Agrawal, Reedsy Reviewer

Perfect for readers seeking meaning, second chances, or simply a damn good story, this memoir is a testament to what’s possible when you leave comfort behind — and choose to show up when it matters most.

Dare to start again. Read the book that’s already inspired thousands.

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The Unique Settled History of Sweetwater Canyon Above Colorado Springs by Diane Olsen Author

The Unique Settled History of Sweetwater Canyon Above Colorado Springs by Diane Olsen Author

Award-winning author Diane Olsen, known for her acclaimed series “Rising Wind” and the multi-award-winning “Roots to Religion,” now presents her memoir titled “The Unique Settled History of Sweetwater Canyon Above Colorado Springs.”

Growing up in Colorado Springs was a magical time for me, filled with treasured memories. The stories shared follow a group of musings, experiences, and explorations in Mother Nature’s playground for a young girl growing up in the little canyons west of Colorado Springs, from sixty to seventy-five years ago, in a home that lay between Cheyenne Mountain and Mount Rosa, St. Peter’s Dome, and Cookstove with Pike’s Peak looming behind them.

We lived above Twilight Canyon, but the focus of this book is the sister valley, Sweetwater Canyon, and every time I see a picture of that mountain area or think about it, the tears flow. Itinerant wanderers and thoughtful individuals sought spiritual solace and inspiration from Cheyenne Mountain’s numerous hillsides, waterfalls, and various winding canyons, such as Cheyenne, Twilight, and Sweetwater, as well as other canyons in the area. I know we did. Perhaps with the writing of this memoir, the Mulberger family realizes that we still do. (Kindle on sale for $2.99 through July 4th, 2025)

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Learn more about the writer. Visit the Author’s Website.

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Epitome of Hypocrisy by Kenny McGhee

Epitome of Hypocrisy by Kenny McGhee

Epitome of Hypocrisy: Sex, Drugs and the Real Birth of Rock & Roll is an unflinching autobiographical journey through the tumultuous landscape of the 1960s and 70s music scene. The author delves into personal experiences marked by the era’s indulgent lifestyle, exploring the allure and consequences of sex, drugs, and rock & roll. Beyond the hedonistic facade, the narrative seeks a deeper understanding of what constitutes normalcy amidst chaos. Through candid reflections, the book offers a raw and honest portrayal of a life intertwined with the cultural and musical revolutions of the time. It challenges readers to consider the dichotomy between public persona and private reality, shedding light on the often-overlooked personal costs of fame and the relentless pursuit of artistic expression.

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You Couldn’t Make This Up; An Almost True Social Worker’s Memoir by J. Traveler Pelton

You Couldn’t Make This Up; An Almost True Social Worker’s Memoir by J. Traveler Pelton

I’ve met people from the privileged to the poor and most their relatives. This is a short, almost true history of that career, funny to tragic. Names have been changed to protect innocent and guilty; and I promise you won’t find anything more fascinating than true life in my world. It gets greasy, gritty, gracious and no way glamourous here; I think it has been a life well lived.

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Bottom Line to Lifeline by Simon Higginbotham

About Featured Book Bottom Line to Lifeline by Simon Higginbotham

About the Book: Bottom Line to Lifeline

What happens when a high-powered business executive walks away from the boardroom and learns to save lives instead? Bottom Line to Lifeline is a gripping, real-life memoir that chronicles one man’s year-long transformation from international CEO to frontline paramedic student. This inspiring and sometimes harrowing journey pulls readers into the adrenaline-charged world of 911 emergency medicine—and the deeply human moments that come with it.

With vivid, present-tense storytelling, this memoir offers a rare, behind-the-scenes look at emergency calls, classroom lessons, personal doubts, and the raw moments of truth that shape new medics. It’s a powerful read for anyone contemplating a life change, passionate about medicine, or interested in how resilience, purpose, and teamwork are forged under pressure.

Now with over 50 five-star reviews, Bottom Line to Lifeline has struck a chord with readers across careers and continents. Rashmi Agrawal, a Reedsy Reviewer, writes:

“It’s an eye-opening reminder of what really matters in life and work. The book got me thinking about purpose and meaning in my career, which is always a sign of a good read!”
And she adds,
“Imagine going from worrying about profit margins to holding someone’s life in your hands. The contrast is wild.”

Special EMS Week Offer: In honor of EMS Week (May 19–25), the Kindle edition is available for just $0.99 between May 20 and May 27—a massive 83% discount off the regular $5.99 list price.

Fast Facts:

3,700+ copies sold

4.7/5.0 average rating

Ranked #1 in Emergency Services and Personal Transformation on Kindle during launch week

Perfect for fans of medical memoirs, career-change stories, and leadership books with heart

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Author Bio
I’ve lived a life of contrasts, from corporate boardrooms in Europe and the U.S. to the back of an ambulance on a 911 call. After a successful career in international business leadership, I made the bold decision to retrain as a paramedic at age 50. Bottom Line to Lifeline is the story of that journey: a year of reinvention, challenge, purpose, and unexpected fun.

I’ve always been drawn to new perspectives, whether in life, business, or the outdoors. When I’m not working with EMS teams, consulting, or writing, you can find me hiking or mountain walking (Snowdonia in North Wales, UK, is a favorite) or out on the open road on my motorcycle. I also play both guitar and violin—music brings a kind of clarity and expression that words often can’t.

My writing reflects my conviction that life is too short to remain stagnant, that we’re all capable of profound transformation, and that the most meaningful work we can do often begins when we venture far outside our comfort zone.

If you’ve ever wondered what it might be like to change everything, or if you’re curious about what happens behind the scenes in emergency medical care, I hope you’ll find something in this book that inspires or stays with you.