Awesome Book Promotion

TikTok Tips For Authors

Are you an author looking to promote your work on social media? TikTok is the fastest growing platform and could be an excellent way to reach new readers if used correctly. But how do you stand out amongst its millions of users? The trick is to use the #booktok hashtag.

Tiktok has become one of the most popular apps, with over 800 million active monthly users! It’s a great platform for short videos that are full of creativity, humour and catchy music. As an author, you have a unique opportunity to use this platform to get your message out there and even launch a successful book.

Creating engaging content on TikTok can be a daunting task, especially when competing with professional influencers as well as amateur creators. Here are some great tips for authors trying to build their presence on TikTok and boost their book sales.

What is TikTok

TikTok is a social media platform that allows users to create and share short-form videos. It has become one of the most popular apps, with over 800 million active monthly users! The app is known for its creative content, humorous videos and catchy music. TikTok also offers a variety of tools and features to help creators create engaging content. From filters and effects to editing tools, it

How to Set up a TikTok Account For Authors

Setting up a TikTok account is easy and straightforward. All you need to do is download the app from the App Store or Google Play, create an account and start creating content. You can also connect your existing social media accounts such as Instagram, Facebook, Twitter and YouTube to your TikTok profile. Once you have set up your account, it’s time to start creating content.

What makes TikTok beneficial for authors?

TikTok is an important platform for authors to reach new readers and promote their work. With over 800 million active monthly users, it’s a great way to get your message out there and even launch a successful book. TikTok offers a variety of tools and features to help creators create engaging content. From filters and effects to editing tools, it’s easy to create fun and creative videos.

1. Create Engaging Content:

When creating content for TikTok, it’s important to think about what your audience wants to see. Try to create content that is entertaining and informative. You can use the platform to share book excerpts, behind-the-scenes looks at your writing process, or even fun videos related to your book.

2. Use Hashtags: Hashtags

Hashtags are a great way for authors to get their books noticed on TikTok. By using relevant hashtags, authors can increase the visibility of their content and reach a larger audience.

When creating hashtags for your book, make sure they are relevant to the topic of your book and that they are easy to remember. You should also include the title of your book in the hashtag.

Leveraging TikTok as a Writer

Using TikTok as a writer can be a great way to reach new readers and promote your work. You can use the platform to share book excerpts, behind-the-scenes looks at your writing process, or even fun videos related to your book.

Try to create content that is entertaining and informative.

How frequently should you post on your TikTok account?

Posting regularly on TikTok is important for authors to build their presence and reach new readers. Aim to post at least once a day, but no more than three times a day. This will ensure that your content is seen by the maximum number of people without overwhelming them. You should also make sure to post content that is relevant and engaging. Try to mix up the types of content you post.

What Authors Need to Avoid Doing on TikTok

Not Posting Regularly: It is important to post regularly on TikTok in order to build your presence and reach new readers. Aim to post at least once a day, but no more than three times a day.

Not Using Hashtags: Hashtags are a great way for authors to get their books noticed on TikTok. Use relevant hashtags that are related to your book’s genre, such as #romance or #fantasy.

Not Engaging With Your Audience: It is important to engage with your audience on TikTok in order to build relationships and create a loyal fan base. Reply to comments, ask questions, and post polls to get people talking about your book.

Not Posting Quality Content: Quality content is key when it comes to TikTok. Make sure your posts are interesting, informative, and entertaining. Use visuals such as photos and videos to make your posts stand out.

Not Promoting Your Book: Don’t be afraid to promote your book on TikTok! Share excerpts, behind-the-scenes info, and even giveaways to get people excited about your book.

Not Networking With Other Authors: Networking with other authors is a great way to get your book noticed on TikTok. Follow other authors in your genre and comment on their posts to start building relationships.

Strategy for Authors on TikTok

Creating a successful strategy for authors on TikTok is essential to reach new readers and promote your book. Here are some tips to help you get started:

1. Know Your Audience: It’s important to know who your target audience is so you can create content that resonates with them. Think about what type of content they would be interested in and create videos that will capture their attention.

Create Engaging Content: TikTok is all about creating content that is entertaining, informative, and engaging. Think of creative ways to showcase your book and make sure to include a call-to-action at the end of each video.

Use Hashtags: Hashtags are an important part of any social media strategy, but they are especially important on TikTok. Hashtags help to categorize your content and make it easier for users to find you. When creating a post, be sure to include relevant hashtags that are related to your book or topic. This will help potential readers discover your content and learn more about your book. Additionally, use popular hashtags that are trending in the TikTok community so that you can reach. This will help with the BookTok crowd.

There is an excellent page with more tips on KindlePrenueur.com with more TikTok Tips.

What Are Your Book Selling Goals?

Hope your week is going well! I hope your year is doing well so far.

We are about 6 weeks into the new year and by now 80% of New Years Resolutions have probably been broken. I don’t remember where I got this stat from it has been so long. Think it was in USA Today a few years back.

In the beginning of the new year I always make it a resolution to sell more books. It is a simple goal, but not having a solid plan for making it happen isn’t a good plan at all.

book marketing goals

Posting your book on social media is a huge time suck, especially if you get caught up on reading other peoples post while you are there. It is easy to spend an hour on Facebook and not even realize it. That takes away from valuable writing time.

We have some regular authors that don’t post much to social media at all. They let our service be how they do their bulk of social media. Since every submission to our site also goes out to our social media channels it reaches a lot of readers. That is enough for them and they don’t have to focus their efforts on their social media and can write instead.

Are You Tracking Your Book Marketing Social Media Ads?

It is really important to have both writing goals and marketing goals. Many of our authors use us and a combination of other marketing methods.

One of the biggest complaints I hear is how much authors lose both time and money running ads on Facebook and Amazon. Most just run an ad and have no targeting set up or do not set up a proper audience to market to.

It does take time to target the right audience and find readers. One of the biggest mistakes I see is there is no targeting and they also let their ads run on instagram at the same time. Non targeted ads on instagram is the fastest way to spend money with basically no return.

If you are going to run ads on Facebook you should uncheck the box that says place ad on instagram also. Actually you should only have your ad go on Facebook if you want to target instagram you should have a separate ad for that so you can track it.

Do you have any writing goals for the year? Leave a comment and let me know what they are.

Sept 2020 Awesome Book Promotion Free Featured Ad Contest

Are you an author who has a limited ad budget? We would like to help you out with a contest where you could win some book promotions. Our prize this month is a featured listing on AwesomeBookPromotion.com. This is a site I put together where you only fill out one form and it gets you a featured ad spot across all the Awesomegang family of sites. The current value for this is $65.

1) A Featured Ad on Awesomegang.com $10 value
2) A Featured Ad on Pretty-hot.com $25 value
3) A Featured Ad on Bookreadermagazine.com $25 Value
4) A Featured Ad on DiscountBookMan.com $15 Value
5) A featured Ad on AwesomeBookPromotion.com

a Rafflecopter giveaway

Please share the contest with your author friends using the social buttons on the bottom of this post.

I also encourage you to join our authors newsletter. It contains tips about getting more readers and interviews with authors that share what they are doing to promote their books.

Book Covers That Sell Books

Writing a book is the easy part but authors are not marketers so they find marketing to be quite a challenge.

To market a book you need a couple things. One would be a good cover. Without a good cover your book will probably not get as many sales as it should. I can’t stress enough how many books I have seen that have a homemade cover from someone who is not really a professional Photoshop wizard. Just because you can make a design doesn’t mean that you should make the design. I know that sounds funny but it’s quite true. I tried my first time making a book cover and I thought it was really good, but it wasn’t it was horrible.

Of course my friends all told me that they liked the cover but then again my friends are not professionals so what do they know. (I don’t think a few can even read lol) They also wanted to make me feel good and won’t tell me criticism that I needed to hear. They would rather tell me they liked the cover than to mess up our friendship.

Every once in a while I will come across a new book cover it catches my eye and I stop I have to see the book is about. Most of the time is not even in the niche that I read. I end up buying the book most of the time.

My friend Ashton just put up a before and after of his latest clients book covers.

The before version on the left is ok but when you look at it you may say to yourself this looks like a swimming with dolphins book. The version on the right you know exactly what type of book it is. This is a great example of knowing what sells.

If you go on Amazon and look at the top selling books in any category you will see covers that are far superior to the homemade ones. Actually I doubt you will see any homemade ones at all. This is not a knock on people who do their own covers, because I know there is a lot of people who are talented and can make their own covers. But for the majority of cover designers that do it at home they are not skilled enough or more importantly don’t know what type of covers sell.

My favorite writer Wayne Stinnett’s “Jesse McDermott series” covers you will also see quality. Another thing you will also see is the author name is a little bit bigger than you expect. I love this as Wayne has branded himself so when you see his name you know exactly what type of book he has written.

I think that is a critical step that a lot of authors miss because they don’t brand themselves very well. Most home made covers put the title huge and usually have the authors name in a small font size.

Author Book Promotion Contest For May

a Rafflecopter giveaway

Please share the contest with your author friends using the social buttons on the bottom of this post.

I also encourage you to join our once a week authors newsletter. It contains tips about getting more readers and interviews with authors that share what they are doing to promote their books.

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