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The Rookie CEO, You Can’t Make This Stuff Up! by Bill Miller

The Rookie CEO, You Can’t Make This Stuff Up! by Bill Miller

Mistakes by new CEOs teach the qualities that give certain rookie chief executives an edge and tell readers where others went wrong. Savor their successes and failures. The book has four sections – path to CEO, philosophies, leadership styles, and how these drive company cultures. Like a funny story? See why “You Can’t Make This Stuff Up!”

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Adapt: Scaling Purpose in a Divisive World by Diane Primo

Adapt: Scaling Purpose in a Divisive World by Diane Primo

ADAPT: Scaling Purpose in a Divisive World represents the most up to date, cutting edge thinking on corporate purpose.

ADAPT is both a framework for understanding corporate purpose and a way to achieve more a resilient, adaptable business. Filled with original research, ADAPT reveals insights from 16 contributors providing new thoughts on building and mastering purpose, from Microsoft, the most valuable company in the world, to Nike, arguably the most culturally relevant company in the world. The ADAPT framework will help both the novice and the advanced thinker put in context insights on culture, controversy, ESG, DE&I, Covid-19, and how to catapult purpose in business.

If you are interested in corporate purpose then this is the one book you should read.

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Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Death of a Yellow Page Salesman: From Lost to Found — Filled to Overflowing by Paul T. Neustrom

Having advised and consulted over 10,000 business owners never prepared me for hitting the lowest point in my career. For over 40 years working mostly in marketing and advertising in yellow page directories, I found Google had effectively destroyed my career. Recovering from that was not an instant process but I describe the struggles and triumphs of that journey in this book. My mission now is to help entrepreneurs and business owners to dominate in marketing through: KillingItOnline.com

Among the vast array of self-help books that promote their own methods of being successful, very few speak of an understanding of effective communication and why these principles work. It is transformational when we understand the way we communicate with others, which is oftentimes governed by how we talk to ourselves. Marketing is my specialty, and I am writing this book to show how the power of words will change your life.

Through this book, you will learn how to grow and transform your business and life by gaining inspiration from the small, still voice of God. Going from lost to found is something; not only business owners do, but that we can do for our own lives. Filled to overflowing is a whole other story.

See my #1 Bestselling Book on Amazon called “Coaching Inc” with lead author Ray Brehm. My chapter was his favorite and is called “TOPGUN Coaching.”

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Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

Sales Mastery Essentials Made Simple: Your Master Class On The Inner Game Of Selling With 7 Keys To Becoming A Sales Machine by Ruth Farrington

A Master Class in print to becoming a dynamic sales machine. This book will help increase your sales ability by teaching you the S3 method in a nutshell. Learn how to see, solve and satisfy your client. Access their hidden desires. Connect with anyone, anywhere, anytime. See the invisible, solve the puzzle, and satisfy the dream, theirs and yours. Learn to enjoy and embrace helping others. Always be connecting the wealth is greater than you know. Celebrate!

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Sell More With A Right-Brain Marketing Strategy by James I. Bond

Sell More With A Right-Brain Marketing Strategy by James I. Bond

Welcome to the only book that teaches you how to “light the fire of desire in your buyer!”

Entertaining and Mind-Blowing. You’re About to Gain Access to Something So Revolutionary It Will Change Your Ads, Emails, Social Media Posts, and Sales Pitches Forever.

“Superb marketing book… I could hardly put the book down after I started reading it.” – Reviewer Joe Wisinski for Readers’ Favorite Book Awards

Winner of **Editor’s Pick** from Publishers Weekly

**Readers’ Favorite 5-Star Award Winner**

“A strategy-packed business marketing guide” – BookLife from Publishers Weekly

“Brilliant” – Ryan Bennett, Financial Consultant, and 5-Star Reviewer

“One of the most important marketing books you will ever read!”
– Mike Scotto, Former Div. Director of Marketing, JCPenney and SCORE Advisory Council

Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.

Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading…

People buy for emotional reasons. Yet “emotional selling” is missing from most marketing.

That’s why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.

Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Consider this.

What do the phrase, “If the glove don’t fit you must acquit,” and the product name, “Squatty Potty,” have in common?

More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you’ll be surprised at how easy and powerful this can be.

The Answer Is “Right-Brain” Selling

Right-brain selling triggers the emotion centers of the brain, where decisions are made, making it easier to get your prospects to say yes to just about any product or idea you have.

Top marketers, attorneys, and politicians depend on it while limiting access, for fear competitors will use it against them.

But that’s about to change for you.

Each of the 14 strategies you are about to discover has the power to catapult your results into the stratospheres of success that you’ve always wanted to reach.

Here’s a sampling of what’s included:

How a broke entrepreneur skyrocketed his income past giant competitors with a simple change to the name of his product

A trick top attorneys use that transforms fence-sitters into rabid fans

How a woman with no business experience shot past male-dominated competitors by applying uncommon logic to her business

When a “logical” presentation may be the wrong approach to winning sales

Five words that establish instant credibility, even with tough customers

How to avoid “trigger” words that sabotage your ads and sales pitch

A simple twist to WHAT you say that magnifies your power of persuasion

“Shock Words” that stimulate the emotion center of your prospect’s brain

How a TURN-OFF can be the greatest TURN-ON for your prospect

Five ways to “surprise” your prospect into buying from you

And more!