The Truth about Transformation by Kevin Novak
“Any organization that seeks transformation desires to take advantage of new opportunities and growth. Most organizations turn to technology as the major driver of change. But technology is an enabler, not a silver bullet. Mistaking technology for transformation will lead an organization to failure. True transformative change requires an understanding of the human factors at play, how conscious and subconscious behaviors can derail any plan, and how society is influencing your organization. Change is the only constant. An evolving reality is emerging, one that will fundamentally change who we are, how we work, and how organizations will be relevant today and in the future. The truth about transformation is not what you may think. This guide to organizational transformation will surprise, confound, provoke, and challenge every ingrained belief. The future is out there, and the truth about transformation will change how you lead.”
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A veteran association, business, publishing, and government executive and founder and CEO of 2040 Digital, Kevin Novak has spent nearly two decades helping organizations find their place in the digital world.
He honed his expertise working with societies, associations, media companies, and publishers over the past seven years, leading and structuring digital transformation, marketing, communications,
data, and technology strategy—including customer and product data management, master data management, and digital education learning outcomes, measurement and content.
Kevin is the former vice president of new business development, strategic partnerships, and digital strategies for the American Institute of Architects. And as chief digital officer and director of education outreach at the U.S. Library of Congress, he managed the Library’s digital efforts to serve more than 22 million digitized items (including books, maps, photographs, documents, and more) to the public.
He was board chair for the Business Information Association (BIA-Connectiv), representing B2B and B2C publishers and event and media companies and a board member for the Software Information Industry Association (SIIA), the Business Press Education Foundation (BPEF), and the Specialty Information Publisher’s Association (SIPA).