BRAND MEANS BOTTOM LINE IMPACT. Few business people understand what a real brand is, yet alone the true power behind it. One of the most commonly misunderstood business tools, a brand dramatically affects the bottom line financially, internal and external health of the company, and clear differentiation in a see of hungry competitors.
David M. Flanagan breaks it down, providing a very clear and easy-to-understand process of creating (or re-creating) a razor-sharp brand. Serving as a RUDDER on your boat, without this deeper understanding, you float at the mercy of the wind, drifting wherever it may take you. Now, the control is in your hands.
Clear and insightful, entertaining and refreshing, the lightbulb will suddenly CLICK ON, illuminating a whole new world of possibilities.
With over 30 years in the advertising and entertainment industries, David has put the power of the pen to use through an impressive variety of the written word. From national advertising campaigns to Hollywood feature films, motivational and business books, as well as award-winning suspense novels, he seems to graze independently from pasture to pasture.
Raised as a good Catholic boy, attending Parochial and Jesuit schools in the ’60s and ’70s, he has been referred to as an “exceptional Irish storyteller.” He wields a great sense of irony, sarcasm, and personal humor along with a deeper, emotional grasp of the struggling human spirit.