Renegade Marketing by Drew Neisser
Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
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Uniquely wired as both strategist and writer, Drew Neisser founded two companies (Renegade & CMO Huddles) and has interviewed over 450 CMOs for his podcast, articles, and books. His second book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands comes out in fall 2021.