All across America, doctors are being forced to close due to the steady decline of insurance reimbursements. Opt-Out is a prescription for struggling private practice owners who want to turn their business around without relying on insurance networks.
Dr. TJ Ahn, a Korean-born podiatrist, enrolled in podiatry school, inspired by the “Golden Era” of private practice surgery. Fast forward 15 years, and Ahn finds himself in a completely different economic landscape fighting off monstrous waves of insurance-driven rules, regulations,
paperwork and headaches, leaving him to decide whether a medical career was even possible.
This book documents Ahn’s decision to “opt-out” of the traditional insurance-based model in favor of a more profitable, more sustainable, and more patient-focused model that all private practice owners can implement before it’s too late.
This is Dr. Ahn’s playbook for success in the modern era of private practice, covering mindset strategies, productivity tips, social media tactics, niche development, influence and much more.
A powerful guide for physicians looking to bolster their knowledge in the most up-to-date strategies being used to develop and market private practices.
Non-traditional background, TJ Ahn was born and grew up in Seoul, South Korea. He came to United States when he was 19 years old to study computer science. Graduated with computer science and business, he worked as computer programmer for 2 years. His mother was a gynecologist and his grandfather was a dermatologist. He realized that he wanted to pursue medical field, and he became a podiatrist in 2001. He went through turmoil of health insurance mayhem and struggled as a private practice owner.