Narrow Podcasting: Make Profitable Connections and Grow your Business, Without Paid Ads, Sponsors, or Thousands of Listeners by Toby Goodman
Throughout the pandemic period, podcasts exploded in popularity. So you’re right to think about creating one yourself.
But most of these shows are either pure entertainment or vanity projects. Narrow Podcasting shows you how to run a podcast that actually grows your business. By focusing on not the quantity of listeners, but the quality of the relationships you build.
There’s a lot of nonsense on the internet. But one of the most pervasive myths around podcasts is that you need paid ads, sponsorship, or hundreds of listeners to make them successful. Not only is that not true, but most people’s idea of success is actually just fame. If you’re anything like me, maybe you’d prefer to grow a wildly profitable business without having to “put yourself out there.” In this book, I’ll show you how you can get “in there” with the right people and leave them wanting more.
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Toby Goodman is a Pro musician (drummer/percussionist) turned podcast marketing coach. As a drummer, he has been hired by some of the most famous musicians and record labels in the world to perform and record music over his 20+ year career as a “gun-for-hire” musician. He traveled the world playing for a Rolling Stone, A Bee Gee, A Spice Girl, and more TV Talent show winners (and losers) then the press can remember.
Today, Toby is a partner at a US-based full-service podcast production company, Podcast Network Solutions (no, the founder did not realize the amusement and pleasure the acronym would bring). He has a global client base that works privately with TED speakers, CEOs, and even one astronaut. Toby brings incredible value to his clients by harnessing the power of podcasting to grow their businesses, influence, and authority. He finds delight in helping experts and business owners create not only pleasurable but also profitable podcasts. Toby is proud to be a certified Book Yourself Solid® Coach, and is the owner of a UK-based 1:1 consulting and coaching business, Listen Better Marketing.
Most importantly, Toby is the father to two boys.