“For 17 years, Darren has worked 24/7 as my sports agent. I’ve seen him at his worst and now at his best. Aiming High is all about the journey he took to get there, and how today he is living a spiritual life one day at a time. Ten years ago, he asked for the blessing, and now he’s become one.”
~Hulk Hogan (World Wrestling Entertainment Twelve-Time Champion)
Aiming High is the astonishing story of sports and celebrity agent Darren Prince, who battled addiction while representing some of the most iconic figures in the world. After a drug overdose, many demoralizing nights, and mornings where he couldn’t get out of bed without a prescription in hand, Darren hit rock bottom at the top–and in the process, discovered the true meaning of success.
Today Darren gives back to those who suffer from addiction. His book is a four-time International Best Seller and hit Amazon’s #1 best seller of his memoir, “Aiming High.” He enjoys being a sports and celebrity agent and global advocate for addiction and recovery. Inspired to write his story by his father, Darren shares he also wrote his book to help others. Knowing drug addiction does not discriminate, Darren shares with others there is help and hope from any addiction.
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International Best Selling Author, Darren Prince is a sports and celebrity agent who, at the age of 14, founded a mail-order company selling baseball cards and traveling around the country participating in trade shows. At the age of 20, he sold his company and became an industry leader in private autograph signings for sports and celebrity memorabilia with athletes and celebrities. A-List celebrities included Muhammad Ali, Hulk Hogan, Pele, Joe Montana, Carmen Electra, and Jenny McCarthy. In 1995 Prince started a new venture with Prince Marketing Group (PMG), representing athletes and celebrities for marketing deals consisting of endorsements, licensing, TV, movie and book deals, autograph signings, and appearances. His first client to sign with the firm was none other than Magic Johnson. Soon after Smokin’ Joe Frazier, Dennis Rodman, Pamela Anderson, and Chevy Chase followed.
With PMG growing at an enormous pace, Prince added Scottie Pippen, Clyde Drexler, Mickey Rourke, Roy Jones Jr, Micky Ward, and the late Evel Knievel as clients over the years. The sports/entertainment industry is a small world and very competitive,” says Darren Prince, CEO of Prince Marketing Group. “Prince Marketing Group has prospered over the years by delivering out of the box thinking for clients and building relationships through the practice of good business and effective networking.”
Prince Marketing Group is currently a multi-million dollar business that has negotiated over $200 Million in deals and currently secures marketing deals, arranges signing/memorabilia appearances, commercial licensing, product endorsement, and voice-overs.
Darren is a true entrepreneur as he has been able to continuously reinvent himself and significantly grow his business over the years. He has been featured in outlets such as Your World With Neil Cavuto, The Big Idea with Donny Deutsch, CNN’s Anderson Cooper 360, Hannity & Colmes, ESPN, New York Times, Wall Street Journal, New York Post, USA Today, Forbes’ Sports Money, On the Record with Greta Van Susteren, Howard Stern radio, CNBC The Closing Bell and a variety of others for his marketing expertise. When he is not traveling, speaking, or advocating, he enjoys spending time with family and friends and resides in West Hollywood, CA.