Consistently generate new clients without having to cold call, tediously create content, or spend a dollar on advertising.
Having the ability to systematically acquire clients is the prerequisite for business growth. Without having a sales ‘system’ in place, many companies struggle to grow, relying on word of mouth or referrals to get new clients. Salespeople, and organizations in this position, are settling for scraps while they can be flooded with business by systematically targeting and closing high value prospects.
Client Machine delivers a step-by-step blueprint for creating the machine that will produce new B2B clients on demand, allowing you to generate new clients (customers / accounts) as often as you like, simply by following the process again and again.
Business Growth Expert and Author, George Athan, has written Client Machine in three sections:
•Section One: The Foundation – Planning your campaigns and positioning your business to achieve rapid growth. This section properly lays the foundation to create a system that is scalable so that when the rocket fuel is added in sections two and three, you can continue to accelerate.
•Section Two: Lead Generation Machine – Without booking meetings, there are no sales. Lead Generation Machine is exactly what it sounds like. This section shows you how to build your outbound system to target your ideal decision-makers and consistently fill your calendar with sales appointments.
•Section Three: Sales Machine – The final section shows you how to take these leads and convert them with a sales process that is so potent, it has changed the game for many. With the introduction of the Speed Path, you will design a sales process that lines up perfectly with your prospect’s buying process to deliver exactly what they need at exactly the right time. This powerful section will show you how to close more deals, while shortening your sales cycle.
Client Machine is the end-to-end client acquisition system that streamlines sales and marketing to rapidly grow your customer base. Whether you are a salesperson, executive, or a business owner- this book has plenty for you.
George Athan is an author, keynote speaker, and one of New York’s top business growth experts. He’s the CEO of MindStorm Strategic Consulting, a sales and marketing consulting firm in New York City that helps B2B companies triple sales growth by implementing predictable and scalable sales processes.