Your next blog post will either be a huge content marketing success or a huge waste of time. Why leave it to chance?
Your company’s blog hinges more on how you plan your content than it does on how you write your content. This book walks you through the process of strategically planning every post on your company blog. You’ll learn how to out-write your competitors. You’ll learn how to produce more content than you ever thought you could. And most importantly, you’ll learn how to set up every future blog post to bring in more traffic and revenue.
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Jeffrey Kranz (1989–) is a content marketer, entrepreneur, and author based in Bellingham, Washington. He grew up the eldest of nine homeschooled children raised by two former US Marines—which means he’s a responsible human with zero knowledge of 90s pop culture. Oddly enough, he’s right at home on the West Coast.
Jeffrey is driven to help people make wise decisions. In 2015, he and his wife Laura founded Overthink Group: a content strategy agency. He writes about how individuals and organizations can make more money and bigger waves through better content strategy.